What Happens When AI Kills Your SaaS Growth?

Plus: How AI Is changing the game for SaaS sales teams

Author

Avinash Duggempudi
August 28, 2025 • Estimated Reading Time: 6 minutes

SPONSORED BY

The Revenue Rocket

Here's what's happening this week in the world of SaaS GTM:
- AI voice agents now book real revenue.
- Data products shift SaaS from dashboards to guarantees.
- Salesforce and Workday face major new challenger
- How AI Is changing the game for SaaS sales team
- What happens when AI kills your SaaS growth?
- No-code chatbots give SMBs multi-channel automation.

⏱️THE MINUTE READ

An invite-only roundtable for revenue leaders focused on sharpening sales execution.

Join Hive Perform and Warwick Business School’s Sales Excellence Hub for a closed-room session on what’s really driving sales performance in 2025.

As AI reshapes how GTM teams operate, this roundtable explores the balance between automation and human execution and how leading CROs are adjusting their playbooks.

We’ll dive into:

  • How top leaders are blending AI insight with frontline action

  • What it takes to drive execution quality at scale

  • Where traditional sales models are breaking down and what comes next

Designed for senior commercial operators. No decks. No pitches. Just practical ideas and candid peer exchange.

📌WEEKLY MUST-KNOWS

SimpleTalk rolled out a customizable AI sales automation system with lifelike voice agents and multi-channel messaging, integrated to clients’ CRM and brand tone. It targets the top-line by running 24/7 qualification, objection handling, and booking, with reported scale of 2.5 million live calls per month and 100,000+ appointments to date. CROs evaluating AI-assisted SDR capacity now have a turnkey option that compresses response times without expanding headcount.

ENTERPRISE TECH & AI
Salesforce and Workday Face Major New Challenger
Salesforce and Workday are under pressure as a new competitor emerges in the enterprise AI and cloud software space. The rivalry underscores how AI-driven platforms are reshaping CRM, HR, and workflow management, offering faster, more integrated, and cost-efficient solutions. For B2B marketers, this signals rising buyer appetite for next-gen, AI-first enterprise tools — and the need to position solutions around productivity, agility, and measurable ROI.

Analysis highlights AI GTM agents monitoring competitors, signals, and buying intent at scale, with AI-native firms reportedly converting at 56% vs 32% for traditional peers. This marks a structural shift from manual competitive tracking and prospecting to always-on intelligence and pattern detection. RevOps and enablement leaders must redesign roles, data flows, and governance to capitalize on autonomous GTM workflows

AI VERSUS SAAS GROWTH
What Happens When AI Kills Your SaaS Growth?
.Join SaaStr CEO and Founder Jason Lemkin as he discusses the importance of maintaining energy and excitement, the rise of AI in B2B growth, and the evolving landscape for SaaS companies. Lemkin answers audience questions about the future of AI, multi-product strategies, and the significance of brand marketing in today's fast-paced digital world. Join Jason as he offers invaluable advice for founders and investors navigating the SaaS ecosystem.

🧠LEADING VOICES

The Pain No One Tells You About When You Scale From £10m ARR → £20m ARR:

Scaling from £10m ARR to £20m ARR isn’t just about headcount or pipeline — it’s about managing constant change.
Every quarter brings new positioning, shifting competitors, and refined ICPs — forcing endless retraining, inconsistent messaging, and stretched managers.
👉 Hive Perform tackles this differently: using live data to track how new positioning lands, spot adoption gaps, and deliver targeted nudges in-flow.
The result? Behaviour change that sticks — without drowning in enablement debt
Sound familiar? Press here to get in touch.

⚡QUICK READS

The Complete Guide To Using AI As A Sales Professional In Las Vegas In 2025: Playbooks show AI lifting forecast accuracy and 6.5x meeting volume at events, encouraging 4–12 week agent pilots tied to measurable KPIs.(More)

Techradar Names Salesforce Top CRM For 2025: Salesforce leads again, but added modules lift total cost of ownership, making stack rationalization and license audits a budgeting priority.(More)

Business.com Maps CRM Baselines And Pricing: Core CRM features now start around $15 per user, tightening price pressure at the low end and sharpening negotiation leverage for midsize deployments.(More)

Sales Intelligence is a ClickZ Media publication in the Sales & Marketing division