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- The Revenue Rocket | Why Most Sales Training Fails — And How Top Performers Play Chess, Not Tic-Tac-Toe
The Revenue Rocket | Why Most Sales Training Fails — And How Top Performers Play Chess, Not Tic-Tac-Toe
Plus: How to build top-performing sales orgs with OpenAI's GTM leader Maggie Hott
Avinash Duggempudi
August 13, 2025 • Estimated Reading Time: 5 minutes
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The Revenue Rocket
Welcome to The Revenue Rocket, the essential newsletter for senior sales leaders. Each week, we deliver actionable insights and strategies to help you optimize performance, align teams, and capitalize on every opportunity. To ensure you continue receiving our newsletters, please add [email protected] to your contact list!
⏱️THE MINUTE READ
Whether you're early in discovery or chasing signatures, it’s never too late or too soon to multi-thread.
This guide gives you 10 real-world tactics to:
Expand your stakeholder web mid-cycle
Activate champions without spooking them
Engage legal, finance, IT, and end-users with the right message at the right time
The best reps don’t wait for intros. They build them.
📌WEEKLY MUST-KNOWS
CHANNEL STRATEGY
Avepoint Revamps Global Partner Program With Points-Based Model To Drive Channel Growth
AvePoint is overhauling partner incentives with a points-based model that rewards skills, pre-sales engagement, and recurring services—not just resale revenue. This shifts channel behavior toward competency development and services-led growth in data security, governance, and AI readiness. MSPs, resellers, and revenue leaders designing channel programs are directly impacted as benefits unlock through engagement and expertise.
IN CASE YOU MISSED IT - SALES TEAM STRUCTURE
How to Build Top-Performing Sales Orgs with OpenAI's GTM Leader Maggie Hott
Maggie Hott, GTM Leader at OpenAI, as she shares her extensive experience in building top-performing sales organizations at SaaStr. With a remarkable career history at Eventbrite, Slack, Webflow, and OpenAI, Maggie distills 15 years of insights into a tactical playbook for building and scaling sales teams. Learn key principles for hiring the right candidates, fostering thriving teams, maintaining customer obsession, and driving sustainable growth. Discover common pitfalls to avoid, the importance of storytelling, and how to align your teams for maximum impact. Whether you're a startup founder or a seasoned leader, these practical lessons will help you scale your sales team effectively.
M&A AND DATA ACCESS
Salesforce To Acquire Waii, Revolutionizing Data Access With AI
Salesforce is acquiring Waii, a natural-language-to-SQL platform, to simplify how teams query and use operational data. The move signals a push to reduce analyst bottlenecks and put on-demand insights closer to sellers and managers. Expect faster ad hoc analysis across CRM stacks and tighter data-to-action loops.
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⚡QUICK READS
Momentum Adds Account Briefs For Faster Context: Alongside SmartClips, Momentum’s Account Briefs condense account context into digestible summaries—useful for pipeline reviews, territory handoffs, and executive deal inspection. (More)
Tonner-One World Preps Conversational AI Platform: Tonner-One World reported $38K July sales, projects $75K+ for Aug/Sep, and is preparing Phonrr—an enterprise conversational AI platform—signaling more entrants vying for AI-first customer engagement stacks. (More)
MarketsandMarkets Launches Revenue Intelligence Hub: MarketsandMarkets rolled out a Revenue Intelligence Hub aimed at more predictable B2B growth—another signal that packaged RI platforms are becoming table stakes for pipeline visibility and forecast accuracy. (More)