Weekly Newsletter - 1.8.2025

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EVENT OF THE WEEK 📅

How Are You Scaling Tech Sales in 2025?

CES 2025 is the hub for groundbreaking tech, but even the most innovative products need the right sales strategy to succeed. Long deal cycles, scattered performance data, and unprepared teams can mean missed opportunities in a highly competitive market.

Hive Perform equips tech sales teams with in-the-moment preparation, real-time insights, and actionable support—empowering them to close deals faster and drive predictable revenue growth. Let’s talk about how Hive Perform can help your team win in 2025.

Book a meeting with Anna Pegram and let’s connect during CES 2025.

INDUSTRY INSIGHTS 🌐

Boost Sales Performance with Effective Sales Enablement Strategies for Revenue Growth

Sales enablement is an essential tool for overcoming challenges that sales teams face in today's competitive markets. By providing the necessary tools, training, and resources, sales enablement empowers teams to close more deals consistently. When effectively implemented, organizations experience an impressive 8% increase in quarterly revenue and a 49% win rate on forecasted deals, as noted by Forrester. This strategy addresses core issues such as insufficient training, misaligned messaging, and inadequate resources, establishing a scalable framework for sustained revenue growth.

To build an effective sales enablement strategy, it's crucial to set specific, measurable goals. These goals should address challenges like low win rates and poor rep performance, with clear metrics for success. Aligning sales and marketing departments is also critical to avoid inefficiencies and lost opportunities. Shared buyer personas and sales-ready content can significantly enhance team collaboration and messaging consistency.

Empowering reps with the right tools, like AI-powered coaching platforms and CRM-integrated content management systems, boosts performance and alleviates administrative burdens. Continuous training, beyond initial onboarding, is necessary to maintain agility and responsiveness to evolving buyer needs. Tracking key metrics such as win rates, revenue growth, and ramp-up time ensures ongoing optimization. With the right strategy, sales enablement becomes a pivotal driver in achieving consistent and predictable success in revenue growth.

Novel Strategies for Pricing Enterprise AI Products

Value-based pricing is essential for enterprise AI products due to their transformative impact and customization. Unlike traditional approaches, it aligns pricing with tangible outcomes and exponential returns. Strategies include modular and tiered offerings, subscriptions, and outcome-based models to reflect value while meeting enterprise needs.

INDUSTRY NEWS 📰

Top AI-Powered CRM Platforms Transforming Customer Engagement in 2025

How To Use Voice AI To Enhance Your Business Operations

Voice AI has the ability to transform business by improving customer service, streamlining operations, and enhancing security. It automates tasks, aids in marketing and sales, and supports training. Adopting Voice AI is essential for staying competitive, fostering innovation, and ensuring accessibility, offering a clear edge in today's tech-driven economic landscape.

Unlock Profits with a Pricing Audit and Essential Steps for Success

A pricing audit is vital for SaaS companies, acting as a core growth strategy. It examines acquisition, monetization, retention, strategy, and discounts, leading to consistent pricing, profitability, and competitive positioning. Through structured analysis, it aligns pricing with business goals, maximizing returns and encouraging continuous value assessment.