Your Revenue Rocket Newsletter | Volume 35

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TODAY’S PICK🎯

Why Sales Teams are Still Missing Quota - And How to Fix It

Sales teams have access to more data than ever, yet 91% still miss their targets. If revenue intelligence was supposed to change that, why hasn’t it? Hive Perform’s latest report, The Revenue Intelligence Trap, breaks down why sales tools focused solely on data aren’t enough.

Inside the report, you’ll discover:

• Where sales tech spending is shifting—and why sales enablement is losing ground.

• Why revenue intelligence alone isn’t solving quota shortfalls (and what’s missing).

• How sales teams can actually use insights to move deals forward—not just track them.

The only winning formula that bridges data and execution.

If your are still guessing why deals stall, this report lays out exactly what’s needed to turn intelligence into action.

Read the full report here.

EDITOR’S INSIGHT💬

Federal policy shifts aren’t just headlines—they reshape demand, influence budgets, and redefine GTM strategies. Sales leaders who react in real-time using AI-driven insights gain the competitive edge, while those relying on manual tracking risk falling behind.

1. AI: The Difference Between Guesswork & Precision

AI in sales isn’t a trend—it’s survival. A McKinsey study shows that B2B firms using real-time analytics outperform competitors in volatile markets. Deloitte reports that SaaS providers see demand shifts almost immediately after interest rate decisions, making AI-driven tracking essential.

2. The Real-World Playbook: AI in Action

Imagine a SaaS company analyzing Federal Reserve rate hikes in real time. Instead of reacting late, they proactively shift messaging, emphasizing cost-saving features to attract budget-conscious buyers. AI-powered analytics help predict client behavior, refine sales pitches, and prioritize high-conversion leads.

3. How Sales Teams Can Use AI for a Revenue Edge

• ✅ Invest in AI platforms that track macroeconomic signals – No more reactive scrambling; real-time insights enable strategic pivots.

• ✅ Shift GTM strategies based on economic trends – Adapt messaging dynamically, targeting pain points customers care about.

• ✅ Foster a data-driven sales culture – Sales teams who continuously refine tactics using AI stay ahead in fast-changing markets.

4. AI-Powered Sales: Thriving, Not Just Surviving

The era of static sales playbooks is over. Sales professionals who integrate AI-driven decision-making can outmaneuver market uncertainty, maximize revenue, and future-proof their GTM strategies. 🚀

INDUSTRY INSIGHTS 🌐

Aletiq Secures $6.5M For Its SaaS Tool Focused On Product Lifecycle Management

Aletiq, a French startup focused on product lifecycle management (PLM) software, has raised $6.5 million in a funding round led by Point Nine. The SaaS platform targets mid-market industrial companies, streamlining workflows and improving supply chain traceability. Unlike traditional PLM solutions from Autodesk and Siemens, Aletiq offers an intuitive, quick-to-deploy tool, acting as a single source for product data, CAD files, and quality requirements. Clients include Safran, Hutchinson, and Lisi Group.

In Case You Missed It - Why Brand is Everything in the Age of AI

In today's AI-driven world, a strong brand remains essential. While AI enhances efficiency and automation, it cannot replace the human elements of storytelling, emotional resonance, and strategic creativity that define successful branding. Businesses must focus on essential brand pillars, such as brand strategy, audience marketing, and purpose-driven engagement to maintain a distinct human connection. By leveraging AI for automation rather than replacing human creativity, companies can ensure their messaging and customer relationships remain authentic and impactful.

As AI reshapes the marketing landscape by accelerating execution and personalization, the core of branding endures. Effective brands integrate AI without losing the vital human touch. Marketing leaders must resist over-reliance on AI, emphasizing creativity and human intuition that technology cannot replicate. By balancing AI capabilities with human insights, organizations will not only enhance efficiency but also build genuine connections with audiences. Ultimately, thriving brands will be those that use AI to amplify their efforts, while keeping storytelling and customer engagement personal and relatable.

AI Unleashes New Sales Potentials in Revenue Growth Management Strategies

In Revenue Growth Management (RGM) and Trade Promotion Optimization (TPO), artificial intelligence (AI) emerges as a pivotal tool for overcoming strategic challenges and enhancing sales effectiveness. AI accelerates scenario planning, refines micro-targeting, and offers comprehensive market insights, empowering Consumer Packaged Goods (CPG) sales teams to make swift, data-driven decisions and fine-tune promotional approaches effectively.

To integrate AI successfully within sales operations, organizations must foster teams that merge technical data expertise with practical industry insights. A holistic implementation strategy aligns AI's potential with overarching business goals, ensuring smoother organizational adoption. Recognizing AI as a strategic investment equips sales professionals to stay ahead in a competitive sector, balancing AI-driven insights with expert judgment to navigate the complexities of retail pricing dynamics and achieve sustained sales growth.

AI-Powered Docusign Drives Growth Enhancing Enterprise Sales Effectiveness

Docusign Inc.'s Q4 performance highlights a triumph, driven by the accelerating adoption of its AI-powered Intelligent Agreement Management (IAM) platform. This tool is resonating particularly well in the small to mid-sized business and enterprise sectors, heralding it as a pivotal growth driver. The IAM platform's success not only underscores its potential to enhance sales performance but also positions it as a catalyst for revenue expansion by fiscal year 2026. Despite the prevailing economic climate, Docusign's billings and net income indicate a robust and strategically agile financial posture, crucial insights for any sales professional.

Forward-looking strategies include reshaping sales approaches and international growth through upselling, cross-selling, and leveraging partner channels. Although fiscal 2026 revenue projections fell slightly short, Docusign remains strategically poised to capture enterprise expansion opportunities, particularly within the untapped public sector market. Its stable premium positioning in eCommerce solutions vividly demonstrates trust and functionality, key facets that directly contribute to maintaining a competitive edge in sales performance.

CoreWeave Secures $11.9B OpenAI Deal Amidst AI Market Surge

CoreWeave has secured an impactful five-year deal worth up to $11.9 billion with OpenAI, which will serve as a pivotal investment as OpenAI issues 350 million in stock to bolster CoreWeave's AI infrastructure. This agreement is timely, anticipated to replace some revenue loss due to Microsoft's contract cancellations. CoreWeave, a leading provider of cloud-based GPU infrastructure essential for AI developers, is positioned for its initial public offering amidst competition from tech giants like Amazon, Oracle, and Google.

The deal fortifies CoreWeave's market presence in a rapidly growing sector. According to Fortune Business Intelligence, the cloud AI market, valued at $46.7 billion in 2022, is projected to reach $398 billion by 2030, with a compound annual growth rate of 30.9%. CoreWeave's strategic alignment with OpenAI underscores the importance of scalable, robust AI infrastructure, particularly as corporate needs for predictive analytics and cost efficiencies increase. As cloud AI continues to integrate with other technologies like blockchain, its capacity to transform industries such as Web3 gaming becomes more apparent, despite the challenges of centralization and scalability.

Podqi Raises $3.2 Million in Seed Round

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